The distinction between 'knowing how' and 'knowing that' is fundamenta
l to current theories of cognition. Two distinct encodings or represen
tations are implied, one conscious and verbalisable and the other norm
ally unconscious yet demonstrable in behaviour. The paper discusses th
e nature of these two kinds of representation and relations between th
em. It is shown that imagery forms an essential mediating link between
the two encodings and a theoretical model - the Action-Language-Imagi
nation or ALI model - is presented. An important feature of the model
is the role attributed to the motor system in generating imagery and p
rincipal features of motor imagery are reviewed in the context of the
ALI model and with reference to recent experimental findings. Problems
in mapping conscious representations of action onto physical brain me
chanisms are briefly discussed. It is proposed that the physical basis
of imaginal representations of actions is best understood in terms of
the mechanisms of motor control. A two stage theory of motor imagery
is proposed in which the first stage, the generation of a prototypical
action is virtually identical to that involved in overt actions whils
t the second stage depends on the retrieval of sensory impressions fro
m memory.