The evolution of the global orientation parameter for a series of aque
ous hydroxypropylcellulose solutions both during and following the ces
sation of a steady-state shear Bow is reported. Time-resolved orientat
ion measurements were made in situ through a novel X-ray rheometer cou
pled with a two-dimensional electronic X-ray camera, and using an inte
nse X-ray source at the LURE synchrotron. After the cessation of flow,
the global orientation decreases from the steady state orientation le
vel to zero following shear flow at a low shear rate or to a small but
finite value after flow at a high shear rate. The decrease of orienta
tion with time shows different behaviour, dependent upon the previousl
y applied shear rate.