AT&T has successfully applied the methodologies and tools of total qua
lity management (TQM) to resolve environmental issues and, with the us
e of policy deployment, has exceeded its environmental goals. The orig
inal goals were oriented toward preventing pollution and specifically
focused on wastes and emissions. As the company continues efforts in t
hese areas, new goals are emerging that are more system focused-to ful
ly integrate environmental concerns into our business and management p
rocesses. The new processes will help identify root causes of environm
ental quality failures and help address them in the up-front design of
products and services.