Based on our interactions with managers at two large hotels, we presen
t a realistic model of the hotel reservation problem. Unlike tradition
al models, ours does not assume thar all customers arrive simultaneous
ly on the targeted booking date. We explain why this assumption may no
t be appropriate for the hotel industry and develop a model of reserva
tion booking which explicitly includes the room allocation decisions w
hich are made on the targeted booking date. Based on observations of h
ow the problem is solved in practice as well as the insights gained fr
om this analysis, we develop simple heuristic procedures for accepting
reservations. Computational results demonstrate that these heuristics
perform well relative to an upper bound that is based on perfect info
rmation about reservations requests and customer arrivals.