We extend the theoretical framework of de Gennes for treating diffusio
n-controlled reactions in complex fluid systems to situations in which
a steady, linear flow is externally imposed. Consideration is restric
ted to systems that are dilute in reactive sites and for which the rea
ction occurs instantaneously and irreversibly when a pair of sites are
brought in close contact. Illustrative calculations are presented for
the long-time intermolecular trapping rate constant in polymer melts
where a small fraction of chains have a single terminally attached rea
ctive group. Both shear and extensional flows are considered, as well
as Rouse and reptation models of chain dynamics. Extensions of the ana
lysis may have applications in modeling free radical termination proce
sses and reactive blending.