We study the phenomenology and cosmology of the Majoron (flavon) model
s of three active and one inert neutrino paying special attention to t
he possible (almost) conserved generalization of the Zeldovich-Konopin
ski-Mahmoud lepton charge. Using Planck scale physics effects which pr
ovide the breaking of the lepton charge, we show how in this picture o
ne can incorporate the solutions to some of the central issues in neut
rino physics such as the solar and atmospheric neutrino puzzles and th
e dark matter problem with the possible existence of a heavy (1-10 keV
) neutrino. These gravitational effects induce tiny Majorana mass term
s for neutrinos and considerable masses for flavons. The cosmological
demand for the sufficiently fast decay of flavons implies a lower limi
t on the electron-neutrino mass in the ran of 0.1-1 eV.