A model for an earthquake simulation is proposed with the use of a fra
ctal approach. Multiple generation and coalescence of shear faults in
stochastic brittle media (modelled as a 2d lattice) are considered to
be a source of seismicity. Dynamics of local failure events are govern
ed by accumulation of shear defects, described in terms of continuum d
amage mechanics. Fractal tree structure is used as an analogue for a s
tress redistribution process. Energy release, caused by the non-unifor
m failure, is studied for a non-conservative case. Effect of various t
ypes of rocks' properties stochasticity on energy release dynamics is
analysed with a utilization of multifractal formalism. The latter is s
hown to be an additional method for seismicity characterization.