This article summarizes the outcome of health education efforts among
populations that, due to their cultural heritage, have received limite
d services. The literature reviewed shows that programs found to be ef
fective in one population cannot be assumed to be equally effective wi
th a different population. An argument is made for the design of cultu
rally appropriate and group-specific interventions which would properl
y serve the various underserved populations. Research needs to be cond
ucted to identify appropriate approaches and intervention strategies,
as well as the group-specific sociopsychological characteristics (atti
tudes, norms, values, expectancies) that are related to health-damagin
g and protective behaviors.