This paper describes an algorithm for spatial search, which is used in
an expert system for site selection. The algorithm, named ProfMat, is
able to find the best site in the area of interest even when the numb
er of possible sites is large and many decision criteria are involved.
Compared to commonly used search procedures, ProfMat improves the eff
iciency of spatial search in two ways. First, the best site is identif
ied through an iterative rather than a linear process of selection and
evaluation of optional sites. Second, an area is searched by narrowin
g down the focus to increasingly smaller areas and, thus, sites are ev
aluated as much as possible groupwise. The ProfMat procedure is illust
rated by analyzing the problem of retail sits selection. A comparison
with alternative search procedures shows that ProfMat considerably red
uces the evaluation costs needed to find the best site. The implementa
tion of the algorithm in an expert system shows how ProfMat can. be us
ed in combination with specialist's knowledge to solve site-selection
problems. The efficiency of the procedure allows considering large set
s of optional sites, so that it may improve the quality of the outcome
.