Theory: A simple rational entry argument suggests that the value of in
cumbency consists not just of a direct effect, reflecting the value of
resources (such as staff) attached to legislative office, but also of
an indirect effect, reflecting the fact that stronger challengers are
less likely to contest incumbent-held seats. The indirect effect is t
he product of a scare-off effect-the ability of incumbents to scare of
f high-quality challengers-and a quality effect-reflecting how much el
ectoral advantage a party accrues when it has an experienced rather th
an an inexperienced candidate. Hypothesis: The growth of the overall i
ncumbency advantage was driven principally by increases in the quality
effect. Methods: We use a simple two-equation model, estimated by ord
inary least-squares regression, to analyze U.S. House election data fr
om 1948 to 1990. Results: Most of the increase in the incumbency advan
tage, at least down to 1980, came through increases in the quality eff
ect (i.e., the advantage to the incumbent party of having a low-qualit
y challenger). This suggests that the task for those wishing to explai
n the growth in the vote-denominated incumbency advantage is to explai
n why the quality effect grew. It also suggests that resource-based ex
planations of the growth in the incumbency advantage cannot provide a
full explanation.