Managers are challenged to translate farm goals into specific strategi
es within organizational areas such as production and finance. To the
extent that the goals include profitability, economic criteria should
be used to determine the strategies. The economic criteria should be e
valuated with data that are specific to the individual farm rather tha
n assuming average relationships between production practices and prof
itability, which may or may not be relevant in specific economic situa
tions with constraints. Farm data from production and financial record
s can be used to analyze past performance, and then these data can be
integrated with decision models to yield predictions about future perf
ormance that are critical for cash, credit, and financial planning. In
formation gathered regularly on current milk production, stage of lact
ation, age, reproductive status, health, feeding practices, performanc
e, costs, and market prices, including forecasts, can be continuously
included for management monitoring and control. Economic analysis incl
udes opportunity costs and risk assessment. An example of a current op
erational system is given that analyzes past performance but also uses
simulation and optimization models to forecast and analyze alternativ
es. Optimization, although never perfect, is considered to be a valuab
le part of the system to generate alternative strategies to reach farm
goals and to make the system more than merely descriptive.