UV FLEXOGRAPHY IN TODAYS MARKETPLACE

The Purpose of this paper is to discuss the importance of careful rheo logy control in the formulation of aqueous paints and to explain how m odern rheology modifiers can be used to achieve that control. The pape r will first review in simple terms the very basic classifications of rheological behaviour and then review traditional thickener types. Mod ern rheology modifiers will be discussed and finally the different typ es will be compared and contrasted from a practical viewpoint.