MEASURING THE DEGREE OF INTERNATIONALIZATION OF A FIRM - A COMMENT

Authors
RAMASWAMY K KROECK KG RENFORTH W
Citation
K. Ramaswamy et al., MEASURING THE DEGREE OF INTERNATIONALIZATION OF A FIRM - A COMMENT, Journal of international business studies, 27(1), 1996, pp. 167-177
Citations number
11
Categorie Soggetti
Business,Management
Journal title
Journal of international business studies → ACNP
ISSN journal
00472506
Volume
27
Issue
1
Year of publication
1996
Pages
167 - 177
Database
ISI
SICI code
0047-2506(1996)27:1<167:MTDOIO>2.0.ZU;2-E
Abstract
Sullivan's [1994] suggestion that an index measure of the internationa lization construct is superior to single-variable measures is critique d on psychometric, content validity, criterion validity, reliability, and utilitarian grounds. We argue that internationalization is more co mplex than envisioned by this index and suggest that further refinemen t of the construct is necessary before constructing indices.