At Lonza, a company which is backwards integrated to light virgin naph
tha and liquefied petroleum gas, catalysis is used throughout the enti
re scale of value added products, starting from bulk chemicals and int
ermediates up to special fine chemicals. In addition, environmental ca
talysts are used in order to fulfil the high standards of Lonza's wast
e management concept. However, the need for the involvement of a dedic
ated catalysis group is mainly seen at the upper end of the product tr
ee: with increasing diversification the catalysts have to match the co
mplexity of the products and the demand for tailor-made catalysts is i
ncreasing. In this sense, also the potential of new catalytic material
s is being examined at Lonza. In the following, two examples of a more
fundamental approach (amorphous alloys and amorphous/nanocrystaIline
oxides as catalyst precursors) are given. In addition, a new synthesis
of beta-picoline is discussed as an example of a straightforward prod
uct-oriented approach.