We report a detailed observation and theoretical analysis of the doubl
e rotational transition S-o(0)+S-o(0) of a molecular pair in liquid hy
drogen. The experiment has been performed in a wide density range at c
onstant temperature T=28 K. The density behavior of the integrated int
ensity has been compared with the results of a theoretical model assum
ing pairwise additivity of intermolecular potential and polarizability
. The calculations have been carried out using quantum-mechanical path
-integral Monte Carlo simulations to determine the microscopic structu
re. The importance of the short-range form of the induced anisotropy i
s pointed out. A satisfactory agreement is found between theory and ex
periment.