Recent results from the ROSAT All-Sky Survey have shown that broad abs
orption line (BAL) QSOs are either highly absorbed or underluminous in
the soft X-ray bandpass. Here we extend this work by analyzing all kn
own bona fide BAL QSOs observed within the inner 20' of the ROSAT Posi
tion Sensitive Proportional Counter. This sample includes both targete
d and serendipitous exposures ranging from 8 to 75 ks. Despite these d
eep exposures, most of the BAL QSOs are undetected and have unusually
weak X-ray emission, as evidenced by large optical-to-X-ray slopes alp
ha(ox). Large values of alpha(ox) (greater than or similar to 1.8) may
prove to be a defining characteristic of BAL QSOs. We predict that sa
mples of QSO candidates with large alpha(ox) will yield a higher perce
ntage of BAL QSOs, particularly at low redshift. As a corollary, X-ray
-selected QSO samples should yield fewer BAL QSOs. The optical/UV emis
sion line spectra of BAL and non-BAL QSOs are quite similar, suggestin
g that their intrinsic spectral energy distributions are similar as we
ll. Absorption thus seems the likely reason for the X-ray-quiet nature
of BAL QSOs. To constrain the total absorbing column of the BAL cloud
s, we compare our measured soft X-ray fluxes or upper limits with thos
e expected from normal radio-quiet QSOs of comparable optical continuu
m magnitude and redshift. From sensitive X-ray observations, we derive
column densities of greater than or similar to 2 x 10(22) Cm-2 for in
trinsic cold absorbers of solar metallicity. These new results suggest
columns at least an order of magnitude larger than the columns previo
usly estimated from optical/UV spectra alone.