CONSUMER ATTITUDES TOWARD TRADE LIBERALIZATION

This paper fills an existing gap in the international trade literature by empirically modelling consumer attitudes regarding trade liberaliz ation efforts. Data are taken from the policy response section of a mo nthly consumer confidence survey, with estimation accomplished using a trinomial legit methodology. Results indicate that uncertainty, impor t competition risk, cyclical, educational, and demographic factors pla y significant roles in determining consumer beliefs with respect to tr ade policy.