The literature on new political parties is vast but often neglects str
ategic aspects that are important in the formation period. In this art
icle I develop a simple incomplete information game consisting of the
interactions between an established party and a potential new party. T
he game shows that higher 'costs' for forming a party decrease the lik
elihood of new actors appearing on the electoral scene. Apart from thi
s intuitive result the paper also shows that important demands from po
tential new parties are less likely to be taken seriously by the estab
lished party than more modest demands. Consequently,established partie
s often change their policies only marginally and are likely to refuse
important modifications to their platform.