REFLECTIONS ON A METAANALYSIS OF APPLICATIONS OF DIFFUSION-MODELS

Authors
SULTAN F FARLEY JU LEHMANN DR
Citation
F. Sultan et al., REFLECTIONS ON A METAANALYSIS OF APPLICATIONS OF DIFFUSION-MODELS, Journal of marketing research, 33(2), 1996, pp. 247-249
Citations number
21
Categorie Soggetti
Business
Journal title
Journal of marketing research → ACNP
ISSN journal
00222437
Volume
33
Issue
2
Year of publication
1996
Pages
247 - 249
Database
ISI
SICI code
0022-2437(1996)33:2<247:ROAMOA>2.0.ZU;2-8