PERSUASION - PSYCHOLOGICAL INSIGHTS AND PERSPECTIVES - SHAVITT,S, BROCK,TC

Authors
SPANGENBERG E
Citation
E. Spangenberg, PERSUASION - PSYCHOLOGICAL INSIGHTS AND PERSPECTIVES - SHAVITT,S, BROCK,TC, Journal of marketing research, 33(2), 1996, pp. 259-260
Citations number
38
Categorie Soggetti
Business
Journal title
Journal of marketing research → ACNP
ISSN journal
00222437
Volume
33
Issue
2
Year of publication
1996
Pages
259 - 260
Database
ISI
SICI code
0022-2437(1996)33:2<259:P-PIAP>2.0.ZU;2-9