QUALITATIVE RESEARCH AND REFLEXIVE FACULTY CHANGE POTENTIALS

Often associated with early stages of individual and organizational ch ange is exploration of basic premisses or assumptions held by individu als. Management faculty could benefit from an increased awareness of e pistemological and values assumptions that they and others are applyin g in their educational planning and classroom instructional choices. M ultiparadigmatic qualitative research on the evolving field of managem ent education itself might allow better understanding of these deeper, partially taken-for- granted and important faculty assumptions. One p otentially useful multiparadigmatic approach for qualitative research might include aspects of interpretive, critical and post-structural/po stmodern social inquiry. Results from such basic research, through pub lication in some forum or outlet in the management discipline, could b e applied for reference and unfreezing purposes in faculty development /change programmes at individual business colleges or management depar tments.