Rs. Spich, GLOBALIZATION FOLKLORE - PROBLEMS OF MYTH AND IDEOLOGY IN THE DISCOURSE ON GLOBALIZATION, Journal of organisational change management, 8(4), 1995, pp. 6
Discusses myth making and ideology in the discourse on globalization.
Argues that the present globalization model of the world political eco
nomy represents more of a contemporary business ideology than a new in
tellectual paradigm. Reviews and critiques the roles, development and
problems of both myth making and ideology. Proposes an improved forum
of discussion of globalization issues in the literature.