CHALLENGING THE JUGGERNAUT OF GLOBALIZATION - A MANIFESTO FOR ACADEMIC PRAXIS

Calls into question the widespread, and seemingly inevitable, globaliz ation of Western business practices into every corner of the planet. C hallenges the assumption that host countries will necessarily benefit from globalization. Stimulates critical thinking and reflection about globalization's origins, cultural sensitivity, fairness, sources of po wer and future impact on the wellbeing of our planet. Employs a variat ion of ''deconstruction'' and notions of post-modernism to engender an emancipatory anti-globalization praxis for teaching and consulting. O ffers some preliminary contours of a postmodern anti-globalization dis course employing examples from The Body Shop International plc.