ACTION RESEARCH - A NEW PARADIGM FOR RESEARCH IN PRODUCTION AND OPERATIONS MANAGEMENT

The continuing debate on production and operations management (POM) re search has led to a new emphasis on empirical methods. Claims that, wh ile surveys and case research are increasingly recommended to POM rese archers, action research has been relatively neglected. The distinct c haracteristic of action research is the intervention by the researcher in the situation under study. The nature of the intervention, and of action research outputs, differs however from consulting or from the a pplications reported by APICS. Explains these differences and offers a simple model of action research. Action research is particularly valu able for theory building, as has been seen in the fields of organizati on behaviour (OB) and management information systems (MIS), where qual itative methods have often been employed rather than traditional scien tific methods. POM researchers can learn from the experience of other disciplines and use action research to create new theory. Since many P OM researchers will be unfamiliar with action research, explores some practical aspects of conducting such investigations with illustrations from the author's own research experience. Concludes by showing that a properly conducted action research project can be as rigorous as oth er methods.