The present experimental study investigated potential relations among
three variables: (1) an audiovisual speech signal (i.e., low-frequency
supplemented lipreading as opposed to pure lipreading), (2) typical,
as opposed to atypical, sentences in a particular script (e.g., in a r
estaurant), and (3) the presence/absence of additional context (in the
particular script) in 60 normal hearing subjects. Ail three variables
revealed significant main effects, but no interactions were observed.
The general facilitatory effect for the audiovisual signal is in line
with previous research, but this effect was relatively weak compared
to the main effect of typicality, which relies on cognitive activation
of scripts. In a separate analysis, the typicality variable was also
the only variable that interacted significantly with speechreading ski
ll, typical sentences being perceived relatively easier by the skilled
as opposed to the less skilled individual. The clinical implications
of cognitive factors in hearing-aid fitting procedures, the constructi
on of speech materials, and selection of individuals for rehabilitatio
n were discussed.