DEVELOPING A LOGISTICS STRATEGY THROUGH PARTICIPATIVE BUSINESS MODELING

Introduces the participative business modelling method (PBM), a manage ment consulting method based on a synergetic mix of (system dynamics) modelling, group knowledge elicitation techniques and a process consul tation attitude. PBM is a method well-suited to support managers in th eir strategic decision-making processes, in particular in the field of operations management, because it provides support in dealing with bo th the technical and organizational complexities of strategic decision making. Presents a case study where PBM was used to assist in the dev elopment of a European logistics strategy for an American pharmaceutic al firm setting up operations in Europe. Discusses findings from the a nalysis of the evaluation interviews with project participants, which contain valuable lessons, not just for the PBM method itself, but also for the theory of strategic decision making that lies at the base of the PBM method.