Behavior-analytic research is often viewed along a basic-applied conti
nuum of research goals and methods. The applied portion of this contin
uum has evolved in ways that combine applied research and service deli
very. Although these two facets of applied behavior analysis should be
closely related, more clearly distinguishing between them, particular
ly in how we conceptualize and conduct applied research, may enhance t
he continuing development of each. This differentiation may improve th
e recruitment and training of graduate students.