Assuming triviality of the 4-dimensional lambda phi(4)-theory we compu
te the effective potential by means of a self consistent Feynman-Bogol
iubov method. This potential U-eff(FB) depends on a UV-cutoff, which i
s fixed by a stability condition for the gap-equation for the plasma m
ass. It shows a second order phase transition at zero temperature, in
agreement with a large amount of analytical and RG analysis as well as
Monte Carlo numerical evidence. As the cutoff Lambda is removed the r
enormalized self coupling constant lambda(R) goes to zero consistent w
ith the claim of triviality. At finite temperature the phase transitio
n becomes weakly first order.