The general phenomenon of orientational ordering in molecular crystals
is reviewed. Some of the basic physical questions which arise in conn
ection with orientational ordering in molecular crystals are enumerate
d and experimental techniques used to address them are described. The
description of orientational ordering in terms of order parameters and
the resulting form of the Landau expansion is discussed for several t
ypical cases. The relation to the modern theory of critical phenomena
and notions of elementary excitations are also discussed. Analogous th
eories of dynamics are briefly mentioned.