In contrast to the pivotal role physicians played in the movement to p
rotect the rights of abused children, we have been conspicuously absen
t in the field of elder abuse. This paper argues that the apathy is ro
oted in causes generic to family violence (such as clinical and academ
ic discomfort, time and reimbursement constraints, and perceived impor
tance) as well as causes unique to elder abuse (such as ageism and lac
k of a scientific knowledge base). Specific strategies are offered to
address these obstacles including (1) framing the problem medically, (
2) developing a credible knowledge base visible to clinicians, (3) ent
ering mainstream medical education, and (4) emphasizing elder abuse po
licy efforts that address the concerns of physicians. The concept of t
he ''geriatric syndrome'' provides a familiar and useful framework for
physicians to systematically evaluate suspected elder abuse and negle
ct.