SETTING UP A PRESENCE ON THE WORLD-WIDE-WEB

There is considerable pressure on most Professional and society publis hers to create a presence on the World Wide Web, from their members an d customers alike. This paper describes the planning that went into th e establishment of CAB INTERNATIONAL's Home Page, focusing on the stra tegic issues and detailed preparation rather than the physical tasks i nvolved. Although it is technically straightforward to set up a Home P age, many publishers are faced with difficult decisions about how to u se the features of the World Wide Web to best advantage and how to dev elop a real presence in terms of both promotion and publishing activit ies.