RETAIL ETHICS AS APPRAISED BY FUTURE BUSINESS PERSONNEL IN MALAYSIA AND THE UNITED-STATES

Differences in ethical perceptions among individuals from varying cult ures have been suggested as a source of concern for business firms inv olved in global activities. This study investigates a hypothesis based on the writings of Thorelli, that ''lower'' ethical perceptions exist among the residents of developing nations. This was accomplished by i nvestigating the retail ethical perceptions of business students from a developing nation and comparing these perceptions with those of busi ness students from a developed nation. The results suggest the retail ethical perceptions of students from different cultures attending coll egiate institutions in their home countries differ, supporting the hyp othesis. Implications are explored.