Whether presentation format (video, audio, written transcript, or writ
ten transcript with photograph) affects participants' responses to cou
nseling scenarios in an analogue study was examined. After watching a
brief counseling session presented in one of four formats, 131 partici
pants completed three instruments measuring counselor credibility and
expectations. Results revealed significant differences among the forma
ts on the Counselor Rating Form (CRF-S; Corrigan & Schmidt, 1983) Trus
tworthiness and Expertness Scales, with transcripts with pictures rate
d the highest (higher than videotape and audiotape) and transcripts wi
thout pictures rated second highest (higher than video). No significan
t differences between the presentation formats were revealed on the Ex
pectations about Counseling Questionnaire (EAC; Tinsley, Workman, & Ka
ss, 1980) or 15 Personal Problem Inventory (15PPI; Cash, Begley, McCow
n, & Weise, 1975). Results suggest that studies using different format
s with the CRF-S are not necessarily comparable and that the four type
s of analogue approaches may not be interchangeable.