Initial student commitments have long been considered an influence on
persistence, but the reasons why students choose to attend a college h
ave seldom been considered as dimensions of initial commitments that c
ould influence persistence processes and outcomes. This study used NPS
AS-87 to examine the influence of finance-related reasons for choosing
a college on persistence decisions. The findings include (1) finance-
related choices have direct and indirect influences on whether student
s persist in college; and (2) market-based, monetary measures of finan
cial aid, tuition costs, housing costs, and other living costs have a
substantial direct effect on persistence.