INTERORGANIZATIONAL CLIMATE WITHIN MARKETING CHANNELS - ANALYSIS OF AMEASURE

The psychometric properties of the 1987 Anderson, Lodish, and Weitz In terorganizational Climate Scale were examined by applying the scale in a different setting. The construct was studied within the context of the relationships between manufacturers and distributors as perceived by the manufacturers. The scale which was described as unidimensional in the original study in presenting relationships of manufacturer and sales agent was observed through application of factor analysis to be multidimensional in this study. Suggestions for research were provided .