We study the role of non-adiabatic Holstein electron-phonon coupling o
n the neutral-ionic phase transition of charge transfer crystals which
can be tuned from continuous to discontinuous, using exact numerical
diagonalization. The variation of electronic properties through the tr
ansition is smoothed by non-adiabaticity. Lattice properties are stron
gly affected, and we observe both squeezing and antisqueezing, dependi
ng on details of the adiabatic potentials, and identify the quantum un
certainty of the phonons as the most sensitive measure of non-adiabati
city. The adiabatic limit is regular for a continuous transition but t
urns out completely inadequate near a discontinuous transition. The re
levance of coherent-state approaches is assessed critically.