MEASURING THE IMPACT OF GRASS-ROOTS OUTREACH

In 1993, the American Chemical Society (ACS) launched a volunteer-base d public program called ''Kids & Chemistry,'' which was directed at im proving children's understanding of science and their attitudes toward science and scientists. The project offered volunteer scientists a st ructured program and innovative demonstration materials and kits. This article describes the results of the ACS Public Outreach Office's res earch program to measure the impact of the Kids & Chemistry program on both the children and the volunteers.