ENHANCING EMPLOYEE PARTICIPATION IN CORPORATE HEALTH PROMOTION PROGRAMS

This article examines factors that influence and contribute to both pa rticipation and nonparticipation of employees in worksite health promo tion activities with the focus on providing ways to maximize benefits. Marketing considerations include providing employees with a conceptua lization of success; overcoming prior negative issues such as awkwardn ess or injury; creating employee ''need'' for programs; focusing promo tion programs to meet the needs of the population of the company; and breaking down barriers that hinder participation. A variety of promoti onal techniques are suggested to accomplish these ends.