This paper reviews the literature on Bayesian experimental design. A u
nified view of this topic is presented, based on a decision-theoretic
approach. This framework casts criteria from the Bayesian literature o
f design as part of a single coherent approach. The decision-theoretic
structure incorporates both linear and nonlinear design problems and
it suggests possible new directions to the experimental design problem
, motivated by the use of new utility functions. We show that, in some
special cases of linear design problems, Bayesian solutions change in
a sensible way when the prior distribution and the utility function a
re modified to allow for the specific structure of the experiment. The
decision-theoretic approach also gives a mathematical justification f
or selecting the appropriate optimality criterion.