An object color can be seen differently under different ambient illumi
nation, but human visual system has color constancy with which the obj
ect color can be perceived constantly. When TV is watched under a cert
ain outer illumination, the color on CPT is somewhat distorted due to
the emitting spectrum of outer illumination. In this paper, we suggest
ed both intensity decision and illumination decision An object color c
an be seen functions to consider the influence of illumination. Based
on these functions, the color enhancement algorithm in TV using RGB se
nsor is also proposed. The TV of the proposed algorithm has better vis
ual quality for the view point of human visual system and reproduces e
nhanced color compared to conventional TV.