We investigate the optical properties of a metal/insulator superlattic
e with regular and random layer widths. The choice of materials, frequ
ency and layer widths implies that a large range of optical transfer f
unctions are available. An effective medium approach is introduced to
make it easier to design a superlattice having the desired optical tra
nsfer function. We phrase our analysis in terms of the coupled photon-
polarization modes of the superlattice; its elementary excitations. We
find in particular the possibility of a Rydberg like series of locali
zed photonic states. Our study also incorporates an analysis of a very
thin superlattice, just one unit cell. We discuss how this system can
be used for optical switching or filter action.