182 undergraduates described personal embarrassment, shame, and guilt
experiences and rated these experiences on structural and phenomenolog
ical dimensions. Contrary to popular belief, shame was no more likely
than guilt to be experienced in ''public'' situations; all 3 emotions
typically occurred in social contexts, but a significant proportion of
shame and guilt events occurred when respondents were alone. Analyses
of participants' phenomenological ratings clearly demonstrated that s
hame, guilt, and embarrassment are not merely different terms for the
same affective experience. In particular, embarrassment was a relative
ly distant neighbor of shame and guilt, and the differences among the
3 could not be explained simply by intensity of affect or by degree of
moral transgression. Finally, participants generally were their own h
arshest critics in each type of event, evaluating themselves more nega
tively than they believed others did.