M. Barrett, STRATEGIC BEHAVIOR AND COMPETITION IN CABLE-TELEVISION - EVIDENCE FROM 2 OVERBUILT MARKETS, Journal of media economics, 9(2), 1996, pp. 43-62
This article uses evidence from case studies of Montgomery, Alabama an
d Paragould, Arkansas to examine the strategic behavior of firms in th
ese markets. Incumbents use a variety of tactics including price cutti
ng and litigation to deter entry by a rival. These tactics and their e
ffects impact on the ability of entrants to come into a market and com
pete. These findings have implications for policymakers particularly i
n light of the passage of the Telecommunications Act of 1996.