Consider a (new) competitive market with unknown demand. The market pr
ice generated by incumbents conveys information that firms, including
potential entrants, use for future decisions. Yet the incumbents are n
ot rewarded for their assistance, suggesting that an inefficiency can
exist. It has been argued that greater entry generates more informatio
n about a new market and should be subsidized. A simple model of parti
al information and learning is developed, finding that an informationa
l externality can exist in competitive markets, but there may be exces
sive entry. Free entry and a public price, conditions for competitive
market efficiency, are conditions for inefficiency.