Cloud physics has grown up with concentrated efforts focused on compar
tmentalized topics in the subject, where researchers have studied spec
ific problems with little regard to other areas. The developing unders
tanding of turbulent entrainment and the understanding that turbulence
is best described in the atmosphere by circulating self-contained ent
ities, which are often buoyant and carry fluid from one level to anoth
er, has led to a unifying picture of clouds wherein all clouds and con
vective processes can be seen as one phenomenon in which various condi
tions decide the final form. The microphysical processes are described
and the controlling effects of entity type entrainment mixing are sho
wn to provide an explanation for many of the observations. The inadequ
acy of most computer calculations in providing viable models is pointe
d out. The need for self-consistent conceptual structures as a basis f
or adequate models is stressed. Improved instruments for remote sensin
g and aircraft measurements, along with the present conceptual develop
ments and computational capabilities, suggest that adequate models of
clouds may be soon developed.