PRACTICAL MARKETING FOR DENTISTRY .2. THE CORE CONCEPTS OF MARKETING

Authors
BALL R
Citation
R. Ball, PRACTICAL MARKETING FOR DENTISTRY .2. THE CORE CONCEPTS OF MARKETING, British Dental Journal, 180(11), 1996, pp. 427-432
Citations number
NO
Categorie Soggetti
Dentistry,Oral Surgery & Medicine
Journal title
British Dental Journal → ACNP
ISSN journal
00070610
Volume
180
Issue
11
Year of publication
1996
Pages
427 - 432
Database
ISI
SICI code
0007-0610(1996)180:11<427:PMFD.T>2.0.ZU;2-B
Abstract
This series identifies the ideas and concepts behind modern marketing thinking, and suggests areas for consideration when creating a marketi ng 'culture' within general dental practices, dental supplies business es service suppliers, laboratories - or indeed any organisation which wants to succeed in today's challenging conditions.