POWER AND MOBILIZATION - THE STRATEGIC RO LE OF THE VICE-PRESIDENT FOR HUMAN-RESOURCES IN QUEBEC

Researchers and practitioners in the area of Human Resource Management recognise the importance of top management's direct implication for t he success or failure of personnel motivation programmes. To motivate is thus not just a question of creating programmes for the personnel ; it is first and foremost the convincing of top management to lend the mselves fully to the exercise. Can motivation projects be brought abou t then without access to a certain degree of power within the organisa tion ? A survey of some 30 human resource directors in large Canadian corporations describes the nature and impact of motivation programmes within their enterprises, and their own perception of the power moves necessary to ensure the success of these interventions.