CRITICAL BIO-MASS

Do models which can be used to predict the behaviour and performance o f manufacturing companies fail when we apply them to organisations who se main product is information? If they do, how will this impact on st rategy planning and investment decisions? As suggested in previous art icles, companies can be likened to naturally occurring structures such as plants and animals. They have a finite life and the need for evolu tionary development means that, sooner or later, these structures must be replaced by others better suited to surviving in a changed environ ment. Those companies which do survive beyond their natural life span usually do so in name only.