CROSS-CULTURAL TOURIST BEHAVIOR - PERCEPTIONS OF KOREAN TOUR-GUIDES

Are all group tourists perceived to behave alike regardless of nationa lity, or does nationality make a difference? To answer this question, 86 Korean tour-guides were administered a questionnaire soliciting the ir opinions on 20 behavioral characteristics of Japanese, American and Korean tourists on guided tours, The results indicated that in 18 out of the 20 behavioral characteristics there was a significant perceive d difference between the three nationalities, In general, Korean tour- guides perceived the Americans to be the most distinct among the three , The Japanese were perceived to be the most similar to others, A pair -comparison found the Koreans and Japanese to be perceived as the most similar to each other, followed by Japanese-Americans. The least simi lar were perceived to be the Korean-Americans pair. Copyright (C) 1996 Elsevier Science Ltd