MULTIPLE WAYS OF MEASURING BRAND LOYALTY

Authors
LESZCZYC PTLP GONUL FF
Citation
Ptlp. Leszczyc et Ff. Gonul, MULTIPLE WAYS OF MEASURING BRAND LOYALTY, Canadian journal of economics, 29, 1996, pp. 494-497
Citations number
5
Categorie Soggetti
Economics
Journal title
Canadian journal of economics → ACNP
ISSN journal
00084085
Volume
29
Year of publication
1996
Part
2
Pages
494 - 497
Database
ISI
SICI code
0008-4085(1996)29:<494:MWOMBL>2.0.ZU;2-9